ERASMUS BOND

Erasmus Bond is a bit of a mystery to everybody: although he invented THE first ever Tonic in 1858, quinine had already become popular some 100 years before. The Company “The Nectar” – Belgium’s Number 1 independent spirit distributor – created it’s first own Tonic called Erasmus Bond.

The advertisment spot was first released on social media for the professionals, then on Flemish TV for the customers.