Rotbäckchen - Projects - Paperplane - Video production agency - Belgium

Rotbäckchen

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Solutions for a Legacy Juice Brand

Rotbäckchen - Projects

Challenge

For one of Germany's most beloved fruit juice brands, balancing innovation with their cherished image was a challenging tightrope to walk.

Services

  • Content strategy
  • Social Videos
  • After Movies
  • High-End TV Ad

Language

  • Deutsch

Commercial for connected TV

We teamed up to create engaging video content that connected with both new and loyal customers. Each of our three commercials aired over 2 million times on connected German TV networks like Pro 7 – achieving approx. 5.4 million completed views from a clearly targeted audience: health-conscious young families. Rotbäckchen – a succes story that continues.

Brand Ambassador on Social Media

We also created targeted social media content showcasing the brand's quality and sustainability. Brand ambassador Patricia Kelly (“The Kelly Family”) endorsed Rotbäckchen juices, captivating audiences with her authenticity. Organic and paid campaigns ensured these testimonials reached hundreds of thousands of followers and new customers.

Behind-the-Scenes After Movie

We also produceed an after movie, providing a behind-the-scenes look at the creative process. These after movie, as others, offers a glimpse into the effort and artistry involved in bringing our clients' visions to life. This adds an extra layer of engagement and transparency to our projects.

Paperplane

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